Why should I buy a Premium Domain?
3 Advantages of Premium Domains at a Glance
Not every company will invest a five-digit or even six-digit amount in a domain name. However, there are a few companies that can benefit extremely if they buy a premium domain and use it for their own marketing.
If a premium domain is used, an improved branding is automatically achieved. Since customers can remember the name more easily, it stays in their minds longer – and generic terms can also show a direct connection with the business area.
2. Search Engine Optimization
Even if the search engine algorithm of providers such as Bing or Google is constantly improving, there are still fundamental factors that influence the ranking. This also includes the domain name. The search engine will therefore first suggest the website “Auto.de” (“Car.de”) whenever the user searches for “Autos” (“cars”).
3. Visitors and Prestige
Many users only get to the website because they also draw logical conclusions – if you are looking for cars, you don’t have to use Google, but can simply enter “www.car.de”) at the end.
The purchase of a premium domain is always worthwhile as soon as the company benefits from the advantages of the domain name, which are exclusively created by a premium domain.